Customer acquisition has always followed the same basic math: spend money to put the brand in front of people, convert a percentage of them, and repeat. The levers change — search ads, social, content, email — but the model doesn’t. You pay for attention, you earn some customers, and the process starts over. What generative… Continue reading GEO Is Not a Tactic. It’s a Compounding Growth Asset — and Most Brands Don’t Have One Yet.