A potential customer asks an AI assistant to recommend the best options in your category. Your competitor’s name comes up. Yours doesn’t. The customer doesn’t think “maybe that company isn’t optimized for AI yet.” They think “I’ve never heard of them” — or they don’t think of you at all, because you were never part… Continue reading The Conversation About Your Brand Is Ongoing — Whether You’re Part of It or Not
Tag: Brand Visibility
Generative Engine Optimization Is Not the Future — It’s Already Happening
There’s a version of this conversation that frames generative engine optimization as something brands should prepare for. A trend on the horizon. A capability to build before it becomes urgent. That version is already out of date. Buyers in every category — B2B and B2C, enterprise and SMB, services and products — are asking AI… Continue reading Generative Engine Optimization Is Not the Future — It’s Already Happening